Risk Levels
Every diagnostic issue detected by KlayrAI is assigned a risk level that indicates its severity and urgency. The overall diagnostic risk level is the highest risk among all detected issues.The four tiers
LOW
Minor issue. No immediate action required. Monitor over the next 1-2 weeks.
MEDIUM
Moderate issue. May require attention within 1-2 weeks if the trend continues.
HIGH
Significant issue actively affecting performance. Action recommended within days.
CRITICAL
Severe issue causing substantial budget waste. Immediate action needed.
Detailed definitions
LOW
Color: Green (#22c55e)
A low-risk issue is an early signal that something may be shifting. It does not yet affect campaign performance in a meaningful way but is worth noting.
Characteristics:
- Financial impact is less than 5% of campaign spend
- Trend is just beginning (1-3 days)
- Performance metrics are still within acceptable range
- May resolve on its own without intervention
| Issue type | LOW threshold |
|---|---|
| Creative fatigue | Frequency 2.0-2.5 with CTR decline < 10% |
| Learning phase | 3 days in learning with adequate conversion velocity |
| Pacing | Delivery at 80-90% of target budget |
| Budget degradation | CPA increase of 5-10% after budget change |
| Audience saturation | Frequency 2.0-2.5 with stable reach |
“Worth monitoring. No immediate action needed, but keep an eye on this over the next week.”
MEDIUM
Color: Amber (#f59e0b)
A medium-risk issue shows a clear trend that, if left unchecked, will degrade campaign performance. It warrants attention within 1-2 weeks.
Characteristics:
- Financial impact is 5-15% of campaign spend
- Trend has persisted for 4-7 days
- Performance metrics are declining but not yet critical
- Unlikely to resolve without intervention
| Issue type | MEDIUM threshold |
|---|---|
| Creative fatigue | Frequency 2.5-3.5 with CTR decline 10-20% |
| Learning phase | 5 days in learning with slow conversion velocity |
| Auction overlap | 40-55% audience overlap between ad sets |
| Pacing | Delivery at 70-80% or 120-130% of target budget |
| Budget degradation | CPA increase of 10-20% after budget change |
| Audience saturation | Frequency 2.5-3.0 with declining reach |
“We recommend taking action within the next few days. The trend is clear and will likely worsen without changes.”
HIGH
Color: Orange (#f97316)
A high-risk issue is actively hurting campaign performance. Budget is being wasted or opportunities are being missed. Action should be taken within days.
Characteristics:
- Financial impact is 15-30% of campaign spend
- Trend has persisted for 7+ days or is accelerating
- Performance metrics have meaningfully degraded
- Will continue to worsen without intervention
- Multiple issues may be compounding
| Issue type | HIGH threshold |
|---|---|
| Creative fatigue | Frequency > 3.5 with CTR decline > 20% |
| Learning phase | 7+ days in learning with insufficient conversions |
| Auction overlap | 55-70% audience overlap causing CPM inflation |
| Pacing | Delivery at 50-70% or 130-150% of target budget |
| Budget degradation | CPA increase of 20-40% after budget change |
| Audience saturation | Frequency > 3.0 with reach plateau |
“This is significantly impacting your performance. We recommend making changes within the next 1-2 days to prevent further waste.”
CRITICAL
Color: Red (#ef4444)
A critical-risk issue represents a severe problem causing substantial budget waste or campaign failure. Immediate action is required.
Characteristics:
- Financial impact exceeds 30% of campaign spend
- Issue is causing clear and measurable budget waste
- Performance has degraded dramatically from baseline
- May involve multiple compounding issues
- Every day of inaction compounds the damage
| Issue type | CRITICAL threshold |
|---|---|
| Creative fatigue | Frequency > 5.0 with CTR collapse > 40% |
| Learning phase | 10+ days in learning, campaign effectively stalled |
| Auction overlap | > 70% audience overlap, severe self-competition |
| Pacing | Delivery < 50% or > 150% of target budget |
| Budget degradation | CPA increase > 40% with no efficiency recovery |
| Audience saturation | Frequency > 4.0 with declining conversions |
“This requires immediate attention. You are losing significant budget to this issue every day. Here is what you should do right now.”
How risk levels are calculated
Risk level assignment considers multiple factors:- Metric deviation — How far the current value is from the baseline or target
- Trend duration — How long the negative trend has persisted
- Trend velocity — Whether the issue is stable, worsening slowly, or accelerating
- Financial impact — Estimated wasted spend or missed revenue
- Compounding effects — Whether multiple issues interact to amplify impact
Risk levels are relative to each campaign’s own history and targets, not absolute thresholds. A CPA of EUR 20 might be LOW risk for a high-AOV e-commerce brand but CRITICAL for a mobile app install campaign.
Risk level in the API
Diagnostic responses include risk levels at both the issue and diagnostic level:riskLevel is always the maximum severity among all issues.
Filtering by risk level
In both the dashboard and API, you can filter diagnostics by risk level to focus on what matters most:Dashboard display
In the KlayrAI dashboard, risk levels are displayed as color-coded badges:| Level | Badge color | Background |
|---|---|---|
| LOW | Green text | Green/10 background |
| MEDIUM | Amber text | Amber/10 background |
| HIGH | Orange text | Orange/10 background |
| CRITICAL | Red text | Red/10 background |